We began with bold ideas, daring to think beyond packaging. The challenge of breaking the sub-6 barrier, running 100 km in under six hours and as ambitious as a journey to Mars, inspired us to design an experience that matched this extraordinary goal.

From these ideas, we shaped a vision that captured the spirit of the sub-6 mission. It was clear that each athlete should not only be equipped but also feel personally recognized as part of this once-in-a-lifetime challenge.

We translated this vision into a concrete direction, building the foundation for an experience that felt both functional and personal. The introduction of a unique numbering system ensured that every athlete’s journey could be distinguished and celebrated individually.

Within days, prototypes brought this vision to life. Personal touches, from tailored details to the numbered identity of each athlete, were tested and refined, proving how much impact thoughtful design could create.

The vision became reality in record time. Each curated box carried the essentials — shoes, apparel, a water bottle and a towel — but also a sense of ownership through personalization and numbering, making every athlete feel part of something bigger.

Through constant alignment and fast decisions, we navigated the process like guiding a spacecraft. This focus and clarity ensured that the athletes were not only equipped for performance but also carried the pride of being individually recognized in the mission to break the sub-6 world record.